Fashion as Art

IDENTITY DRESS is a creative experiment with a curated palette of highly expressive international fashion designers involved, showcasing the reflection of individual’s identity. The third edition of the project have enriched the main hall of the National Museum of Slovenia.

Designer Identity

“The idea was brought to life in desire to diverge from the standard fashion-related formats; as a kind of matrix of creative escape, liberating designers of any commercially oriented pressure. For the third consecutive year we are launching a creative experiment exploring the possibilities of expression in design, while being limited by a pre-defined form. With the common denominator of a basic cut, we offer designers a blank sheet of paper on which each individual writes a story of their own. In this context, the dress represents the signature of its creator and a mirror image of his or her personality. With its assertion of display of the authentic ideas, IDENTITY DRESS is establishing itself as an original event in the world of fashion,” added Eric Maj Potočnik upon the organisation of the independent project.

In addition to reveal the identities of the carefully selected partaking designers, the underlying theme of the project is intercultural and international integration, which promotes creative exploration in design.

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